I was chatting with some online writer friends the other day and the topic of branding came up. I read the commentary in silence because I understand it is necessary – I just hadn’t figured out what my ‘brand’ is… yet.
Basically, what I took away from that conversation is that your ‘brand’ is your message. What message do you want to relay to your client/customer/follower/audience base? How do you want your base to perceive you? These questions helped me further understand what a brand is and why it is critical to any endeaver you engage in. How people perceive you determines how they interact with you.
Fair enough. That got me to thinking about what message I want to project. I immediately thought of my favorite t-shirt with the saying, “I’m A Hopeless Romantic With A Dirty Mind”. That t-shirt describes me perfectly! That’s why I love it so much.
That’s when it hit me! That’s my brand all the way down to my poetry. I’m a hopeless romantic with a dirty mind. And with that, a new poem surfaced that I had to scribble down on my way to my day job this morning:
Fantasizing about you
brushing my hair away from my face
with fingertips that set fire to my soul.
A flamed blush
coursing through my veins
as thoughts quickly skate
south of the border of your waistband,
mentally encouraging this inferno inside
to become contagious
and catch you like a whirlwind
of Caribbean heat…
– Why Yet 3/16/17